Being aware of our own culture plays a critical role in allowing us to understand ourselves better. Why we think the way we do. Why we react the way we do. Why we make the decisions we make. And so on.
Being aware of other cultures plays a critical role in allowing us to understand other people better. Why they think the way they do. Why they react the way they do. Why they make the decisions they make. And so on.
So by having an understanding of culture, how it affects our perceptions of the world, and how it affects the perceptions of those from other cultures, we can create and implement diverse and powerful solutions to problems.